iii. Quotes With a Hero Image and Call-to-Action (CTA)

You would think a quote and a hero image is enough for a prospect to buy something, right? Wrong.

We can never think prospects know what to do; we have to take them by the hand and show them. And it’s precisely why good testimonials always need a strong call-to-action (CTA).

Following Birchbox’s example, Marucci features a quote with a hero image and a CTA on their homepage, inviting readers to read a case study (more on that shortly):